I like how it allows me as an associate or manager of my department/store location access into all aspects from product selection through pricing & promotions right down until after purchase is made for each customer interaction within their journey throughout one's day at work! It can be very overwhelming if you don't know exactly what your looking for but once we figure out where they're going with us its easy peasy lemon squeezy!! We have been able so far not only see whats happening around other stores (competition) however also being given insight via reports regarding sales trends which has allowed better decision making when planning future events etc..