I like that we can host our own applications so they are not hosted by third parties, which makes sure all information remains secure with us as well - no need to worry about who will be hosting it if something goes wrong! In my experience, this product has been very easy for new users (and even seasoned ones) to use since there isn't much required from them once set up is done. This could potentially turn off some more experienced people though because you don’t have an option to make everything easier or less complex when setting things up initially. We've had issues before where other providers' application servers would start getting hacked but after switching over to cofactor kite those problems were solved.