I like that it's easy to use, has good customer service support (even after hours), integrates with all of our platforms well including Facebook ads manager which was something we didn't have before using this tool! It also allows you to track your results so if there are any issues or questions they can help quickly resolve them in real time without having to wait days/weeks until an email gets answered. The only thing i don't love about tone den atm is their pricing structure as compared to other tools out there but overall very happy user here!! We've been able to automate many tasks previously done manually by us such posting blog posts, creating videos etc.