I like that it is easy for people who are not computer savvy or have no idea how to use computers in general to learn quickly because of all the videos provided when you download the software. The only thing i dislike about this product is that at times there seems to be errors with the program (which happens very rarely but does happen) and sometimes it takes awhile before everything works normally again after an error has happened. This is mostly due to me messing up something while using one of the programs offered by global bake so they don't always respond as fast as others would like them too. Also if you mess up then the whole batch can become ruined because you cannot go back and fix what you did wrong without having to start over from scratch. Just make sure to save often! It really helps speed things along since we do all our orders through online sites such as Amazon etc rather than going out into stores ourselves.