I like that this works with other software, it's not just one type of product. There are some things I can do myself but there are others I have to pay someone else to set up. Also would be nice if you could make more than 1 account per IP address so when you're working from home you don't clog your internet with ads! They also sometimes charge you extra for what should already be included by default, such as using multiple accounts at once or having large amounts of traffic. We use this mainly because we need help managing our Google Ads campaigns. The price is very reasonable compared to what you get out of it. I'm able to see my results without needing to call anyone and they respond really quickly too. If your looking for something similar then give them a try. Using it helps us manage our campaign budgets better as well as seeing how effective each page is.