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Review on OpenX by John Murphy

Revainrating 5 out of 5

Good product and service - just too pricey

The platform works well if you are using it in conjunction with other platforms like Google AdWords or Facebook ads, but not so much otherwise. It's expensive compared to some competitors (we use Xaxis). We have used them for both their ad management services as well as our own account manager who manages all aspects of running campaigns from strategy development right down to day-to-day reporting. They also provide support around API integration which was important when we were integrating into an existing data pipeline that uses APIs generated by third parties such as Stripe & Amazon Web Service / AWS S3/Cloudfront CDN.

img 1 attached to OpenX review by John Murphy

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Pros
  • Customisation options ability customise landing page templates without coding skills; ) Supportive team.
  • Excellent quality traffic generation via various advertising channels available within system e.g FB Ads etc.e