Not as fuchsia as it looks. Kinda pale pink. But it keeps the cold out like crazy! Fits easily in the cup holder in the car. Super slim, about the width of a soda can, so super comfy in your hand. I put ice and water in at 3pm and by 7am the next day the cubes were still mostly frozen. Update two months later: While I wasn't blown away by the matte finish of the pink/purple pattern, I'm still blown away. Love with this amazing water bottle. Also, I've dropped it probably 100 times getting in and out of the driveway. I'm attaching a photo of how it's dented, but it's clear there are no chipped paintwork. So the color is actually applied through many layers.
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