It's easy enough for any level of users in our organization (from entry-level employees all the way up through executives) can easily understand what it is we're trying achieve with persona development/management within their own team using this tool! The ability to create different types of profiles has allowed us to better target specific audiences that are more relevant than ever before - from simple customer journeys right down to very detailed microtargeting scenarios too! I would definitely recommend checking out how well suited you think Personae could be as an addition to other tools like Marketo / Hubspot etc.. We've been able to really hone into who exactly these customers want to speak with when engaging them during key moments throughout each stage along there journey towards purchase decisions.