The platform is very user friendly with no technical skills required to use it. The reports are easy to navigate and access. I like how the platform allows you to customize your own templates. It's important to have an open line of communication with the support team so that you can get your questions answered quickly. They have been helpful in getting me up to speed on all aspects of Market Sharp. We've been able to increase our lead generation by over 25% since implementing Market Sharp. We are now generating more leads than we did before we implemented Market Sharp. Our sales team has also seen an improvement in their productivity.