The fact we can track what our clients are looking at (and their decisions) when they click through an ad or link makes it easy for us as marketers/advertisers! We use curatity primarily because its really simple - once you have set up your account everything just works without any fussing around trying different things out etc which always happens if something isn't quite right but doesn’t tell me why until I've spent hours googling my way back from where i got stuck!! It also lets other people create campaigns too so there aren;'s lots more competition now than ever before meaning everyone has access /tools available unlike previously!