Bought on April 1st and it got torn and pliable. It worked great initially removing kibble from my cat's plate with no problem, but it doesn't last forever. "Cold water hardness" is kind of a gimmick, really useless unless you're cleaning something in cold water, and it doesn't work for me anymore anyway. But it was good while it lasted. - Update 7/15/18: It ended up surviving another two months in a sad and miserable state until it became a ragged, shapeless handful of wet foam. I would say it was great the first month, pretty good the next, and then the last. I bought some more "lemon juices" and the froth on them seems different, denser and firmer.
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