My husband suggested we try it as we love making fresh popcorn at home and we tried this 'movie theater' - To achieve taste. Well, this material is relevant to us. Adding a teaspoon or a half of this powder and 8 ounces or 1 cup of unsplit seeds to your oil will give you that flavor. Add melted butter to fresh popcorn and the flavor will overwhelm you. And this quart-sized product will last us for a long time because you need very little to achieve such a great taste. I am very happy with it, I will buy it again along with other flavors to try.