The tool is easy to use, allows for quick prototyping of ideas without any training required from developers or designers! It's great that you can create prototypes so quickly with no need to code at all once your idea has been approved by stakeholders (or even yourself!). I think it would be nice if there was more customization available in terms of colors/fonts etc., but this isn't something we've found too much fault yet - maybe because most people are still getting used to using intuitives as opposed to building websites? We're solving problems related to how complex our product catalogues have become; allowing customers who don’t know what they want just drag-and drop their way through each page helps them find exactly which products will suit best before committing online shopping cart purchase details.