I'm slowly transitioning all my toiletries to organic/natural and trust me when I say I've tried many brands of toothpaste/dental gel but have always finished before I go this one returned. I feel fresh when I'm done with it. I find other toothpastes can leave an odd taste if I don't rinse my mouth, but this not only makes me feel clean but gives me confident fresh breath. I don't notice much of a difference in lightening, but adding some baking soda to the paste will help lighten it if that's what you're looking for! The gel is a nice touch too, I prefer sticking it on because it leaves less mess around the sink. I bought it at my local health food store and bought it back on Amazon. I strongly recommend trying it!
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