I like that it is easy to use and has features such as sending push notifications, which other platforms lack. The platform itself could be expanded further by including more integrations/features for different services. Also there isn't much customization available from within the dashboard, but we can create custom widgets. It's great for tracking engagement on social media posts! We've been able to see exactly what our followers are engaging with most of the time (and when they're not). This makes it very helpful at gauging success and giving us direction where we need to improve on future campaigns.