I like that it is easy to create my own templates from scratch or use existing ones. It also has great customer service support! The software can be confusing at first but once you get used to it, it's very user friendly. You need some knowledge of how to work with Photoshop in order to edit your images before uploading them into the program. If you are looking to print high quality professional products this is definitely one of the best programs out there. We have been able to produce beautiful marketing material such as flyers and brochures without having to pay an expensive graphic designer. As well we've received many compliments on our finished product.