Easy to use for non-technical users, and powerful data manipulation capabilities. The ability to easily connect to multiple data sources and create a variety of different data models is a huge benefit. The UI is not the most intuitive, and it can be difficult to find the functionality you are looking for. The ability to manipulate data is very powerful. It is a great tool for data manipulation and can be used by both technical and non-technical users. The ability to create custom workflows is a huge benefit.
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