I like how you can create as many dashboards for different purposes to see data in way that works best according your needs/requirements - it helps me understand my client's businesses much more effectively! The UI is not very intuitive at first glance; therefore this could be improved upon by adding some kind of guide or tutorial onboarding process which explains all features available within tool fully (this would also help new users get started quicker!). We use Catch intelligence mostly because we are able to customise our own reports so they exactly suit us without any additional costs required from them.