I like that it's a simple tool with great features, great interface and easy to use. It helps me manage my PPC campaigns and run reports easily without having to rely on third parties for this purpose. The price seems to be high compared to other platforms but it has some cool features that justify its cost. It can be expensive so make sure you're getting the most of what you're paying for. Its user friendly, easy to implement and has all the tools you need in one platform. I've been using it since last year and we have seen good results with our campaigns. We have managed to double our conversion rates in less than 6 months.