I like how easy it was for me as an individual user (or even just one of many users) who could sign up, create my account & get started with converting leads from various sources into sales within minutes! The only thing about this platform which i dislike would be their lack or responsiveness when dealing directly w/ them via email support requests - often times they don't respond at all after days have passed since submitting said request!! Not sure if there are other platforms out in market today but definitely worth checking out. This has been extremely beneficial so far because now we can track conversions easily through Google Analytics without having multiple accounts set-up across different websites where each website gets its own analytics setup etc.. Also being able to see reports quickly helps us make decisions quicker regarding what needs more attention / improvement upon conversion rates before making changes ourselves manually.