The ability to manage leads for multiple companies at once, in one account is awesome! It's an all-inclusive platform that helps you find new customers from your current database of contacts as well as prospects who are searching online with search terms similar or related to what we offer our clients (i.e., "lead generation").
You never have enough time/resources so this tool allows me access anytime I need it which saves valuable resources. Not much other than being able to send out mass emails without having to be logged into each individual email client would make my life easier but if there was more control over sending those messages then i'd definitely use them again!! We're generating qualified sales opportunities by identifying potential customer needs through lead acquisition campaigns and converting these opportunities via content marketing methods.