The easy to use interface. The meeting report is very detailed and the meeting minutes in separate columns. The user experience and ease of use is great.The ability to set reminders. The ability to set up meeting times and have a link to the agenda. The ability to have a link to the meeting notes, and have the document embedded in the meeting invite. This is a really good product with a wide audience reach. I have heard that there are issues with Outlook Calendar integration. We are solving meeting time booking issues and meeting reminders. I love how easy it is to set up reminders for upcoming events that are scheduled in my calendar. It also makes sense that I can link a google doc or spreadsheet with all of the details for the meeting. The interface could be more intuitive. If you're looking for a simple way to organize meetings, this software is perfect. I've been able to easily create custom agendas for our weekly staff meetings and keep track of who's attending.