Review on Atomic Reach by Cris Drew

I like that they have an understanding of my target audience so well - not just in terms of demographics but also psychographics to really understand them as individuals. They are very easy going people who listen carefully and then adapt their approach accordingly. They do everything at once! There is no such thing as too much information for me with this team. We work together seamlessly throughout each stage of our project lifecycle from ideation through production & delivery via analytics/measurement & reporting etc. Their process makes sense, works effectively and saves us tons of wasted effort along the way.