I like that it is easy to use with many features available in order to help me communicate more effectively within my team! The best thing about orb talk was how simple they made using their services very clear at first glance- no complicated terms or jargon used which allowed us as customers ease into this platform without any fear/fussing around trying new things etc..
We have been able solve our communication problems by setting up an internal phone system so there are some benefits but mainly just solving issues when communicating internally between teams who were previously reliant upon email only (which could be unreliable).