I like that they are very thorough in their research of our industry as well as providing insights into what makes us different from other companies within our space/segment.
They have been able to help me identify areas for improvement where there were gaps in my knowledge or understanding about how best to position ourselves so it was helpful when developing new strategies. It is difficult working remotely but I am confident this will change once COVID-19 passes since most people need human interaction more than ever right now!