I was skeptical because I've tried so many holders and they were either too hard or too soft or too high or two too low. It was the right size, fits my 9.7 inch iPad screen and I can put it anywhere, has 3 different angles for your device, book or phone. It allows you to put the device straight, slightly backwards and has a lower back. I can even put it on my knees without bending down. I can lie on my side and tilt it to keep my device in place. It has a cupped area at the bottom to keep your device secure but not prevent you from using the entire device like most holders do. It's soft and durable, stiff enough for durability. It's not small at all and not huge at all, it's just right. BEST INVENTION, YOU SAVE MY BACK AND LIFE! Thank you!