The ease of use, all you have to do it enter your website URL (or select from their menu), get traffic with ads or other ad platforms, then track conversions by comparing clicks versus sales. There's always more people clicking than buying so we can't tell which way our campaigns are moving at this time but I'm sure they're headed in an upward direction. You need to be able make changes quickly if needed - no menus etc. It took me some help/tutorials just getting started because there were quite a few things one had to learn how to configure correctly before adding any data. We now use them as part of our strategy and tracking results against competitors.
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