I like how it's easy for me to find my contacts as well as all of our leads are stored so that we can easily pull them back when needed. The customer service is not always there which makes things difficult sometimes since you're dealing with another country. Make sure your account rep has experience using this software because support is sporadic at best. It helps us collect info about who to target and where they might be most open minded towards selling or buying products/services from us. We've been able to identify potential opportunities much quicker than before but also create more solid relationships with those people too!