Review on Leadoo by Brian Cooper

Name: Leadoo
Item: Leadoo
Rating: 5

December 04, 2022

A good tool when used correctly and in conjunction

The platform itself works well with our CRM system which allows us to easily track all of our contacts throughout their journey through lead generation & scoring stages.
There are some minor bugs that need ironing out but nothing serious as yet! We have been using this for about 2 years now so we can't really say anything negative at present time. Our biggest challenge was finding an easy way to score new prospects who had not previously engaged or signedup to any other campaigns - Leadoo does that very effectively.

Pros

Very user friendly
Easy integration into Salesforce Marketing Cloud (SFMC)
Allows you set up "lead" scores in SFDC, meaning leads get assigned different values within your database depending upon how they engage/engage.
Highly customisable via drag and drop modules available online from marketo support team.
Can be used

Cons