Pros
- Very user friendly
- Easy integration into Salesforce Marketing Cloud (SFMC)
- Allows you set up "lead" scores in SFDC, meaning leads get assigned different values within your database depending upon how they engage/engage.
- Highly customisable via drag and drop modules available online from marketo support team.
- Can be used
Cons
- I don't really have any dislikes about this, everything is just fine