A bit pricey for what it offers. But, if you have any desire to actually get something done with data, this may be worth it. It is fairly easy to use and understand once you get past the initial setup. However, if you are looking for the simplest possible solution, there are other cheaper options that are easier to use. For example, Infusionsoft is free to try for 14 days and can also connect to a variety of third-party services including Google Analytics, Hubspot, and Marketo. If your budget doesn't allow for an Enterprise tool like Zoho or Salesforce (which are both expensive), then I'd recommend starting with these three tools as they're really great. They've been around for years now so most likely you won't run into issues using them. And while they don't offer everything that Enterprise software does, they'll give you enough functionality to start building products without breaking the bank.