The best feature is the ability to customize the software to suit your needs. It is very easy to use and set up. It also has some very useful features that are not offered in other software packages. The software is very intuitive and easy to use. I have not found anything that I dislike about the software. I would recommend this software to anyone who is looking for a way to manage their business more effectively. I use this software to manage my sales. It has helped me to easily track leads, contact clients, and follow up with clients. It's easy to use - we have very little training needed once you get it installed. The platform is intuitive making the learning curve much shorter than other systems I've used in my career (ie Microsoft). Support from SA comes fast and often with no wait time. Not all features are available by default but that can be easily added later without additional charge. There isn't anything really bad about this product. We're using it primarily for inventory management. This software works well for us.