Review on Merit Loyalty Suite by Charles Lewellen

The ability to send targeted emails with custom content that are relevant to each recipient is great! I am able to see who opened my email and what they clicked on which helps me understand how people interact with the program. I wish there was more customization options to make it easier to create different campaigns. Currently you have to use predefined templates or drag and drop your own from other sources (like Microsoft Word). It's very basic right now but we're working hard on adding features like surveys etc. We've been using Merit as our loyalty management tool since 2013 and love the ease of managing our membership database.