I like how easy it was for me as well, because we can set up alerts in seconds! It's really great when you have multiple stores with different product lines or categories - just one dashboard which gives us all information about our competitors' sales performance at once time!! There are some features missing from this software though (such as being able to see average order value per category).
If your business has more than 10 locations/stores then definitely consider using paarlty! We were looking into other solutions but couldn't find something suitable enough so far. Our main goal now would be finding out what kind customers they tend too look after their orders etc..