The best thing I like about Alliant is its ability to deliver highly personalized communication on the basis of customer needs, which is essential in today's fast changing world. It also helps us to understand our target audience better and accordingly plan out our campaigns. Also, you can send personalized emails to your entire data set. They do not have any feature that I dislike. They are one of the best email marketing service provider companies in India. We use them for sending promotional emails to our customers and prospects. Our website traffic increases after we start using Alliant's services.