I brush it in my beard daily. I use a long thin comb to apply some cream to the comb and then apply it to the top of my beard, all over my face and then comb through the entire beard. This not only helps soften the beard but also softens it. You can use it to train and shape your hair. I like my beard to be close to my face. So when I train my beard to curve around and under my chin, I apply extra cream to make it sticky — usually in the evenings or when I'm about to stay home. Figure Trick - Try a blow dryer with a narrowing nozzle. Wet your beard and then dry it with a comb and a hair dryer. You can add some of this cream to help your beard stick together and prevent damage from overheating. I shower in the morning and evening and apply it after every shower. When I go outside I let it dry and then use a brush to apply one of my balms, waxes or pastes to keep my beard groomed throughout the day.
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