I really like that it's an ad blocking browser, which helps to avoid ads as much as possible without sacrificing performance or browsing freedom! It has also some great features such us support for multiple accounts/users at same time (which you can use with your Google account), syncing of history between devices etc., so i think they could add even more options related about privacy protection by adding other browsers from their competitors too e-g Firefox Focus Browser. You will not regret using this if any problem arises regarding advertisement but rest assured - there are many ways how we may block them out completely :) Try all possibilities firstly before deciding what suits best into our needs then go ahead & do experiment :). They have made me feel safer while surfing since now my phone doesn't get infected anymore when visiting malicious websites thanks to AdBlocker Plus app installed onto laptop via Chrome Web Store extension ;) The user experience was improved after.