The platform is very easy to use, with its drag-and-drop capabilities and intuitive interface. It doesn’t have much in terms of customization or advanced features that would make it more difficult for users who do not want all bells and whistles but just needs their landing pages set up quickly (simple designs). I am using this as an agency so there are certain things we need like analytics tracking etc which some providers don't offer out of cost control reasons - however you can add these yourself if required though they're fairly cheap plugins themselves.