I like that you can easily track down what competitors are offering in terms of products. I also like that it allows me to quickly get an idea of my market share compared to other companies. It's easy to use, but sometimes the tracking doesn't seem to work well. So if you're trying to compare your prices with certain competitors, this might not be the best tool for that job. If you would like a quick snapshot of where you stand compared to competitors, then this software will do the trick! Competitor analysis is very helpful when trying to determine if we should raise our price points or not. It gives us a good idea of how much competition there is out there, and whether or not there are any opportunities coming up.