I like that it helps us to see what products are selling best, which ones we should be focusing our marketing efforts towards (or not) as well as being able to manage my customer relationships by seeing their past purchase history in order form viewings etc - very helpful! It can sometimes get buggy or slow depending upon your internet speed/browser you're using but overall its ok for me personally so far :) We've been tracking all of last summer's product trends since launch time via pushwoalotteries & now also post-launch data has become available too!! So great way to keep up wtat is hot at any point during season if needed when comparing across seasons /comparing pre vs after launches.