I like that we are able to get so much information from our own salesforce data into other parts of our organization which was not previously possible. It is very easy for users with little experience in coding/programming to use since it's pretty beginner friendly as well. Some things could be improved but overall this product has been helpful! In addition to making reports within SFDC easier for my teammates who don't have programming skills themselves-it allows them to make their jobs more efficient! The best part is that the API is very easy to integrate. It has a very good user interface. The support team is very helpful and quick to respond. I have not found any downside to the product as yet. I will recommend this product to all my friends. This is a very good tool for all the businesses. I am using this API in combination with my marketing automation tool. It is very helpful for me. It is very easy to integrate and very helpful for my marketing automation.