I like that it's so easy to use and navigate through. It also makes searching for products very quick! The only thing I dislike about this software is that sometimes when you search for something in one section of your account (example: ingredients), all other sections will be updated with new results from that particular category/section. This can get annoying if you are trying to find something specific or compare multiple brands at once. I would highly recommend using this tool as it has made my life easier by being able to quickly look up what we need without having to go back & forth between different websites. Our team uses Product DNA daily to make purchasing decisions within our organization. We have been able to locate items faster than ever before which saves us time and money while still maintaining quality control over our inventory.