I like that it is easy to use once set up correctly (it took me about 10 minutes). It's also very intuitive so getting started was straightforward! The UI could be more modern looking but this isn't really much different than other tools in terms of look/feel - just not as old school feeling which might turn some people off at first glance. We have been able solve many problems we had previously when doing our own analytics work without having access to dedicated software engineers who can build custom solutions tailored specifically to each customer requirement.
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