I measured it twice and it's a long piece but it's only 28ft 8in not 30ft. It's very smooth and flexible. I can't comment on the strength or other qualities of this nylon webbing, but I don't like it when it's shorted. For every 22 rolls they sell empty like this, they have an "extra" roll to sell. With so many people saying they have a short role, I have to assume this isn't a mistake, but deliberate consumer fraud. Buyers be careful. If a shorter length suits you and you don't mind paying more than you get, this could be a good deal for you. At least now you know what you get and don't get. Hope this helps you decide.
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