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Review on Lynk by Justin Olson

Revainrating 4 out of 5

Easy-to use Marketing Automation software

I like how easy it is to create campaigns, track results, etc., with this platform! It's one of my favorite tools for managing marketing efforts across multiple channels (social media posts + email). Also, they have an amazing support team that responds quickly when questions come up. So far so good - haven't had any issues at all since we started using them in February 2018. We're getting A LOT more ROI from our social content than expected and are able to measure engagement/sales KPIs very easily compared to other platforms. And their customer service has been fantastic too!! No complaints there either. If you want your digital marketing effort organized into separate silos but still integrated well within each channel then consider Lynk as part of your stack. Our goal was not just get leads or sales via Facebook ads anymore though those were great side benefits--we also wanted to see what impact different creative pieces would.

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Pros
  • Great analytics, easy to use interface, integrated with other marketing channels
Cons
  • Would like to see more flexibility for A/B testing across channels, and maybe more granular attribution options in terms of the breakdown on how the specific ad is doing its job