If you're considering this cable, you need to remember that , what the product is, an S-VIDEO cable . S-Video was the predominant upgrade and highest definition video source available for consumer televisions nearly 20 years ago. S-Video has been around for a long time. So keep that in mind when purchasing an S-Video cable. Regardless of how good the cable is, you're still only getting the maximum resolution of this technology from the TV. You'll notice a difference between S-Video and standard 360 composite video output, but not in the same way as between standard and HD. Graphics-heavy games like Bioshock and Assassin's Creed make it easy to tell the difference between composite and S-Video, but games like Cloning Clyde or even Hexic HD show no improvement. Conclusion: A great cable for the price. There's really no need to shell out better brand cables if you're still using S-Video. If you want to see a big difference in video quality, the included 360 component video cable plugged into an HDTV looks a lot better than any expensive S-Video cable. So if you have any doubts about buying a cheap 360 S video cable, don't worry, the more expensive brands are simply more expensive. That's all.