The interface is very user-friendly; it's simple enough so I can get my work done without having too many problems with other features of their software -- like being able to easily track data from previous months or years back in time (we are trying to keep all historical information). There aren't any downsides right now as far as what we've seen during our testing process thus far! We're using this tool primarily because there isn't another option available at present which allows us to do some pretty advanced tracking/analysis across multiple platforms such as Facebook Ads Manager & Google AdWords API - plus have access to even more tools down the road when those systems become fully integrated into one dashboard / web console etc. It would be nice if you could export your reports out individually instead of just exporting them straight over to an Excel file format but otherwise no complaints here yet either. Our team uses Tv.