I like how clear it was that this logo would be able to stand strong against competitors in its category but still have subtlety enough not to look too corporate or stale at all! The process itself could've been sped up as there were some steps where we weren't sure what we need/wanted so had the possibility of getting multiple versions before making final decision which didn't make much sense - especially with such low budget project (forgot exact quote).
But overall, communication during whole experience was great & quick turnaround time between each version made me feel comfortable throughout entire creative journey :) I worked with them in 2016 when they were called DDB Mudra (now known as MADE THOUGHT). The creative process was super collaborative from start-to finish! They took my vision board seriously - we met weekly over 3 months before production started so that our ideas could be turned into reality together through sketches/prototypes etc.. Their team are talented creatives who understand how great marketing can help your business grow & reach new customers or markets you might not have reached otherwise.