
This collar is more of a behavior corrective and training device. It doesn't choke or cause permanent damage and is quite humane in fact. I know many people who have injured themselves walking their dog because their furry friend inadvertently pulled too hard. Dogs, especially puppies, get excited for some reason and of course they can't hold back because they don't have a mind. This collar adds discomfort and pressure where it is when the dog pulls. As soon as they stop pulling on the leash and loosen it again, everything is fine again. It doesn't take long for them to find out either. Highly efficient and safe.

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