It has helped me identify my target audience very quickly through our product. We were able to see exactly who was visiting our website and what devices they were using. This allowed us to create much better content for them. I have also found some new leads from this process that we are now nurturing. Nothing at this time, however. The service provided is definitely worth it! There isn't anything I really dislike about the tool. The customer support can be a bit slow with returning calls or responding to emails. However, this should not deter you from trying out the platform. Do it! They will get your data in no time. They know how to use their tool well. With Return on Intelligence, we've been able to start building our database with more detailed information about our customers than we had before.